Congratulations! You’ve made the exciting decision to showcase your great product or service at an upcoming conference. As an exhibitor or sponsor, you’re eager to make valuable connections, engage with potential customers, and get the best return on your investment.
To help you achieve that, many conference planners provide a conference app—a powerful tool designed to enhance your experience and boost your visibility. But simply having access to the app isn’t enough; knowing how to leverage its features can make a significant difference in your success.
In this article series, we’ll explore practical tips and strategies to maximize your presence at the conference using the event app. From increasing brand exposure to driving booth traffic and securing valuable leads, these insights will help ensure you make the most of every opportunity. Let’s dive in!
Tip #1: Create a Complete Company Profile
Your company profile in the conference app is one of the most valuable investments you can make in maximizing your event presence. It serves as your digital storefront, giving attendees a clear and compelling overview of who you are, what you offer, and how they can connect with you. Here’s why ensuring a complete and detailed company profile is essential:
First Impressions Matter - Upload a Strong Logo and Description
At a minimum, your profile should include a high-quality company logo and a clear, engaging description of your products or services. This ensures that attendees can quickly understand your brand and offerings, making it easier for them to decide whether to visit your booth or reach out.
Feature a Company Ad - Showcase Your Brand
The featured company ad section is an excellent opportunity to highlight what your company stands for. Whether it’s a standard brand image reinforcing your identity or a specific promotional graphic tailored for the event, this visual element can significantly increase visibility and engagement. Don’t miss the chance to put your brand in front of attendees.
Use Videos - A More Engaging Way to Tell Your Story
Videos are far more effective than static images in capturing attention and conveying information. If your company has any promotional or product-related videos, be sure to upload them. A well-crafted video can demonstrate your product in action, share customer testimonials, or introduce your team, making a lasting impact on potential customers.
Upload Product Documents - Provide Attendees with Key Information
Attendees often want to learn more before making a decision. Uploading brochures, spec sheets, whitepapers, or other product documents allows them to access detailed information at their convenience. This ensures they have all the resources they need to consider your offerings even after the conference ends.
Keep Contact Information Updated - Make It Easy to Connect
Your company profile should include accurate and up-to-date contact information, ideally for a representative who will be attending the event. This allows interested attendees to get immediate responses to their inquiries, leading to more meaningful conversations and potential business opportunities.
Tip #2: Leverage Conference App Ads
When exhibiting at a conference, visibility is key. One of the most effective ways to increase your brand exposure is by utilizing conference app ads. Many event organizers offer a range of ad formats, including banner ads, small, mid, and large-sized ads, providing exhibitors with opportunities to enhance their presence and attract more attendees to their booth.
Increased Brand Exposure
Conference app ads ensure your brand is highly visible throughout the event. Unlike physical signage, which requires attendees to be in a specific location, digital ads appear within the app—a tool attendees frequently check for schedules, maps, and event updates. This means your brand stays top of mind every time they open the app.
Multiple Ad Formats to Fit Your Budget
Conference planners typically offer various ad sizes and placements, allowing you to choose the best option based on your budget and marketing goals. Whether you opt for a banner ad that runs across the app interface or a mid-size ad placed strategically within the event schedule, each format offers a unique way to capture attention and drive engagement.
Targeted Reach for Higher Engagement
Unlike generic event signage, app ads target engaged attendees—those actively using the app to navigate the conference. This increases the likelihood that your ad will be seen by decision-makers, potential customers, and key industry contacts, making it a high-impact marketing opportunity.
Drive Traffic to Your Booth or Website
A well-placed ad can direct attendees to your exhibitor profile, a special promotion, or your booth location, encouraging foot traffic and engagement. Some ads even allow for direct links to your website making it easier to connect with interested attendees.
Tip #3: Capture every contact that visits your booth
With the conference app’s lead scanning feature, you can quickly scan each attendee’s digital or physical badge when they visit your booth. This eliminates the need for manual data entry, ensuring you never miss a potential lead. Each scan automatically collects contact details, making follow-ups seamless and efficient.
Once the conference ends, you can easily generate a detailed report of all the leads collected, including scanned contacts and notes. Many systems allow you to export and import this data directly into your CRM, ensuring a smooth transition for further nurturing and sales follow-ups. This saves time and helps your team stay organized in tracking potential business opportunities.
Want to attract more booth visitors? The conference app may offer an option to automate raffles and giveaways for attendees who engage with your booth. This not only increases traffic but also encourages participation and lead collection, as attendees provide their contact details to enter. Plus, it creates a fun and interactive experience, making your booth more memorable.