Lead generation is a win-win strategy for exhibitors, sponsors and conference attendees, helping to maximize exhibitor and sponsor ROI while enhancing the attendee experience. In this article, we’ll explore the key benefits of lead generation for exhibitors, attendees, and event planners.
There are multiple options to do lead generation during events and conferences. In this article, we’ll highlight how managing lead generation through a conference app streamlines the process, making it more efficient and effective for all stakeholders.
Lead Generation Increases ROI to Exhibitors and Sponsors
- Easily Capture Visitor Information – Collect details of every attendee who visits their booth or table, ensuring no potential lead is missed.
- Seamless Badge Scanning – Scan attendee badges (digital or physical) to instantly access valuable contact information, including first name, last name, email, phone number, and more.
- Effortless CRM Integration – Import attendee data directly into their CRM, enabling smooth follow-ups and lead nurturing.
- Enhanced Sales Collaboration – Share and exchange collected contact details with their sales teams to improve coordination and maximize conversion opportunities.
Lead Generation Rewards and Energizes Attendees
Lead generation enhances the attendee experience by making booth visits more engaging and rewarding. It encourages exploration, interaction, and meaningful connections with exhibitors. Key benefits to attendees include:
- Exciting Incentives and Rewards – Attendees can earn points, rewards, and prizes for visiting exhibitor booths, adding a fun and competitive element to the experience.
- Easy Tracking of Booth Visits – The conference app allows attendees to keep a record of the exhibitors they’ve visited, helping them stay organized and follow up on key interactions.
- Personalized Notes and Insights – Attendees can take meaningful notes on showcased products and services, making it easier to remember key details and evaluate solutions post-event
Key Benefits of Lead Generation Using a Conference App
Seamless and Effective Lead Capture
A conference app simplifies the lead generation process, enabling exhibitors to initiate and collect leads effortlessly using their smartphones. This eliminates the need for manual data entry, ensuring a smoother and more efficient experience.
Cost-Effective Solution
Since no additional hardware or equipment is required, exhibitors and attendees can use their own mobile devices (iPhone or Android) to participate in lead generation. This significantly reduces costs associated with renting or purchasing lead retrieval devices.
Easy Setup and Deployment
With minimal or no hardware dependencies, setting up and managing lead generation through a conference app is quick and hassle-free. This ensures a streamlined process for event organizers and exhibitors.
Instant Access to Lead Data
Exhibitors receive a real-time list of scanned leads, allowing them to follow up with potential customers immediately. This accelerates the lead nurturing process and improves conversion rates.
Reliable and Ease of Use
Unlike traditional lead retrieval systems that rely on dedicated hardware, a conference app eliminates risks related to hardware failures or crashes. This ensures uninterrupted lead collection throughout the event.
We hope you found this article insightful and gained a better understanding of how lead generation can enhance your conferences. If you’d like to explore how to implement lead generation at your events or see a live demo, we’d love to connect! Simply fill out our contact form, and our team will reach out to you soon. Let’s take your conference experience to the next level!