In today’s competitive event landscape, sponsors are looking for more options to justify their return on investment in sponsoring events and conferences . A conference app provides the perfect digital space to showcase sponsors in a way that drives engagement, increases brand visibility, and delivers real ROI.
From in-app banners and sponsored push notifications to exclusive content and interactive gamification, integrating sponsors into your event app enhances attendee experiences while creating valuable touchpoints for sponsors.
In this blog, we’ll explore how you can feature sponsors in your conference app to boost revenue, strengthen partnerships, and deliver results that keep sponsors coming back year after year.
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Banner Ads within Conference App
Banner ads are a time-tested and effective way to showcase sponsors in a conference app. These high-visibility placements appear prominently at the top of the app, ensuring maximum exposure. Custom banner ads can be strategically placed on key pages such as the main landing page, schedule, and speaker sections, keeping sponsors in front of attendees throughout the event. By offering premium recognition and brand awareness, banner ads deliver significant value to sponsors while enhancing their engagement with the event audience.
Featured Posts
Attendee posts are a powerful way to foster interaction and engagement during a conference. By allowing participants to share images and messages in real time, these posts create a dynamic, interactive event experience where attendees stay connected and informed about what’s happening.
Beyond organic engagement, event organizers can leverage featured posts to highlight important announcements or showcase sponsor messages. Even better, sponsors themselves can take advantage of this often-overlooked opportunity to post their own updates, promotions, or exclusive offers—enhancing visibility and driving attendee interaction. This creates a win-win scenario where both attendees and sponsors benefit from a more connected and engaging conference experience.
Push Notifications
Push notifications are a powerful tool for delivering real-time updates, reminders, and alerts directly to attendees’ devices. But beyond event logistics, they also offer a high-impact way to feature sponsors and drive engagement at the perfect moment.
By strategically timing push notifications, event organizers can create meaningful connections between attendees and sponsors. For example, sending a thank-you message from a sponsor just before a session begins or delivering a call-to-action immediately after a session ends can significantly boost sponsor recognition and engagement. This real-time approach ensures sponsors stay top-of-mind while providing valuable interactions that enhance the attendee experience.